Wardrobe brand marketing layout

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Wardrobe brand marketing layout

wangkiky
<P>Recently, the paparazzi reporter visited the furniture business, industry associations and other home organizations, in-depth understanding of the city in 2017 show, coupled with the exhibition ahead of June this change on the industry whether there was a great impact, found some Abnormal typical event. In accordance with the arrangements this year, the current large and medium-sized furniture companies are in full swing in the research and development, proofing, stocking new products, and business new information, are highly confidential content,outside cafe tables for sale arguably other organizations or individuals should know little, But this year, many furniture enterprises in Chengdu found that independent research and development or confidential commissioned the development of the new product, actually in the local market there have been almost exactly the same photos, and even in some small stores also appeared in the high imitation type of proofing new products, And this includes a Chengdu by the eyes of the goddess Liu Xiaoqing endorsement of the well-known furniture business.</P>
<P>To this end, the reporter called the enterprise marketing center in Chengdu Zhao total. Zhao said that there is the matter! The company this year, all new products for the development of confidential, after such a thing happened, the tea home itself has set up a special investigation team,buy sturdy hotel furniture from the enterprise itself and external cooperation agencies two levels Thorough investigation of the matter. At the same time Zhao also reflects that such events in the industry is not an individual event, every year in some enterprises, but this happened in the tea home, but also more serious, almost burst out of the new product of multiple core selling points.</P>
<P>Reporters in-depth study to understand that the current furniture industry's new product development there are two main ways, one is independent development, the other for the outsourcing commissioned development. Each enterprise's new product from the point of the concept to the bulk of the market promotion, involving the organization or individual is quite a lot of external include: product design company, planning company, book production company, space design company, the third brand packaging company,unique stainless steel office table The promotion of the company, etc .; internal include: design department, brand department, production department, marketing department, sales department, inside and outside the enterprise confidential information and the corresponding intellectual property protection, there is no written agreement, Industry public credibility and verbal promises, there is no establishment of closed-loop security constraints mechanism, which also resulted in at every level there may be leaked situation.</P>
<P>In order to promote the healthy development of the industry, Xiaobian also called on the industry's manufacturing enterprises, individuals, supporting service providers, industry associations, etc .; "no sale will not kill" as a manufacturing enterprise, should adhere to the original, A company in line with their own positioning of the development of the road, and in the enterprise to develop supporting the confidentiality of the responsibility system, external perfect contract procedures; as industry practitioners,inexpensive folding chairs in australia keep its promise, abide by the relevant rules and regulations, carry forward the spirit of contract; as a supporting service providers, As a trade association, you can hold salons on a regular basis, training, exchange, to assist manufacturers to embark on their own development path, especially small and medium enterprises, no longer rely on imitation of the plan Survival, while imitation has a national patent or intellectual property products business, can also be published in the industry platform to guard against the effect. Only in this way, China's home manufacturing industry, to a more healthy development!</P>
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